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How Men's Hype Bags Became the New Sneakers - WSJ

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WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company - an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire.

The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion [Book]