These K-Pop Idols Are The Global and Korean Ambassadors of The Top 15 Luxury Brand Fashion Houses
The Rise of Asian Ambassadors Across Luxury Brands
Gucci Signs on NewJeans Singer Hanni as Brand Ambassador – WWD
Top Korean celebrities who became luxury brand ambassadors in 2021 - Retail in Asia
These Korean celebrities are brand ambassadors of luxury fashion labels, Lifestyle News - AsiaOne
Korean celebrities in favor by luxury fashion houses as their global faces - Pulse by Maeil Business News Korea
K-drama's top 10 male luxury brand ambassadors, from Crash Landing on You's Hyun Bin for Omega, and Kim Soo-hyun for Tommy Hilfiger, to Squid Game's Gong Yoo for the Chanel J12 watch
LVMH's K-Pop Ambassador Strategy a Winning Approach in China
Korean celebrities as the face of fashion