CBBE L'invitation au voyage. Louis Vuitton.
Louis Vuitton: Using Digital Presence for Brand Repositioning and
Brandification
Branding Louis Vuitton: Behind the World's Most Famous Luxury
How brands can build love and loyalty
Use Case: Brand Touchpoints - Brandification
CBBE L'invitation au voyage. Louis Vuitton.
Brand Touchpoints from Louis Vuitton - Brandification
Brand content in Luxury. The case of Louis Vuitton
Louis Vuitton BrandStruck: Brand Strategy / Positioning Case Studies