Blockchain Will Transform The Future Of Luxury. Here's How
Arabad Mercedes-Benz joins Aura Blockchain Consortium to elevate its digital luxury offering
The blockchain playbook: From LVMH's Aura to Arianee
Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens - Joy - 2022 - Strategic Change - Wiley Online Library
AURA – The Aura Blockchain Consortium
Mercedes-Benz: Crafting the Future with NFTs and Immersive Tech
LVMH, Prada, Cartier & OTB's Aura Blockchain Consortium AppointsSuccessful Tech Entrepreneur as CEO to Deliver New Phase of Growth - RUNWAY ® MAGAZINE OFFICIAL
Mercedes-Benz joins Aura Blockchain Consortium to Elevate its Digital Luxury Offering to the Next Level
Mercedes turns to crypto art for X-Factor
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Customer journey – AURA
Mercedes-Benz joins Aura Blockchain Consortium to Elevate its Digital Luxury Offering to the Next Level
Partnerships
Partnerships