The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

De Beers Posts Lowest Profit Since End of Diamond Monopoly - Bloomberg

10 Things You Didn't Know About Diamonds – Katherine James Jewellery

De Beers' most famous ad campaign marked the entire diamond industry

Diamonds: The Greatest Marketing Scam Of All Time, by MediaVSReality

PRinHistory: We “Put A (Diamond) Ring on It” Because of PR - JOTO PR

The Engagement Ring Story - In fact, it's worth at least 50% less than you paid for it the moment - Studocu

Diamonds Give Back – WWD

De Beers Hikes Small Diamond Prices as Sanctions Cause Shortages - BNN Bloomberg

Hilarious Video Proves Exactly Why You Shouldn't Spend All Your Money on an Engagement Ring

✨ Geological origin of Natural Diamonds

Mining for Precious Insights on Diamonds - WSJ

9 Most Expensive Diamond Rings of All Time - Wedded Wonderland

What Is Marketing? An Intro to Marketing Basics (2023) - Shopify Singapore

Saying 'I Do' To Lab-Grown Diamonds : The Indicator from Planet Money : NPR