LVMH's Arnault is wary of the metaverse “bubble”. Should luxury be?
LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain
What LVMH's blockchain foray means for luxury fashion - Glossy
prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes
What's happening with Aura, the luxury blockchain consortium?
LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH
Life of Luxury: Fashion Turns to Blockchain
The blockchain playbook: From LVMH's Aura to Arianee
Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods - CoinDesk