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LVMH's K-Pop Ambassador Strategy a Winning Approach in China

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

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LVMH's K-Pop Ambassador Strategy a Winning Approach in China

Kris Wu, Luhan, Yang Mi, Cai Xukun, Zhou Dongyu – the Chinese celebrities helping Western luxury brands like Gucci, Louis Vuitton and Cartier conquer Chinese millennials

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

Why Are Luxury Brands Rushing En Masse To Appoint Chinese Ambassadors?

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

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LVMH's K-Pop Ambassador Strategy a Winning Approach in China

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LVMH's K-Pop Ambassador Strategy a Winning Approach in China

Here's The 7 Bad Boys of China's Luxury Brands

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

china luxury industry.pdf

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

12 K-pop stars who became luxury brand ambassadors in 2023

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

Meet Xin Liu, Dior's androgynous new brand ambassador: the Chinese pop star shot to fame through girl band The9, releasing a successful solo album Xanadu – and even collaborated with K-pop queen

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

LVMH Celebrates Its First Half 2021 Earnings. But Can Growth Continue?

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

6 Asian stars who were just named luxury ambassadors, from K-pop idols BTS' J-Hope for Louis Vuitton, Twice's Momo for Miu Miu and NCT's Taeyong for Loewe, to KinnPorsche's Apo and Mile for Dior

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

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