Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

AURA – The Aura Blockchain Consortium

Now, you can use blockchain to prove a $1,000 bag is not a fake

Vogue Business Index: Index innovation leaders see success in digital fashion, rental and virtual influencers

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Vogue Business Index: Index innovation leaders see success in digital fashion, rental and virtual influencers

Mercedes-Benz Joins Aura Blockchain Consortium as Founding Member – WWD

Fashion's New Origin Story

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Cartier, Prada Link Up with LVMH in Blockchain Alliance

LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times

AURA – The Aura Blockchain Consortium