K-Pop News Of The Week: Kai And Gucci, BTS Unplugged, And More
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
K-Pop News Of The Week: Kai And Gucci, BTS Unplugged, And More
Why Are Luxury Brands Tapping Into K-Pop?
Young people take revenge on the pandemic with luxury purchases
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
Why luxury brands Louis Vuitton, Hermès, Dior, Versace and Givenchy need to treat China's KOLs, like Mr Bags and the Lipstick King, with care