What Is Aura: The World's First Luxury Blockchain
Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg
Louis Vuitton Sets Sight on an AURA Blockchain Launch
Farfetch partners with Facebook on global blockchain network
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH creates blockchain technology to track luxury goods and fight fakes
Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods
Louis Vuitton Is Selling its Iconic Trunk as a $39k NFT
Louis Vuitton Owner LVMH Is Reportedly Working on a Blockchain to Track Authenticity of Luxury Goods
Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods - CoinDesk