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As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and updated edition of his best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

Ask: The Counterintuitive Online Formula to Discover Exactly what Your Customers Want to Buy Create a Mass of Raving Fans and Take Any Business to the Next Level [Book]

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JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business

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