Why brands turned to athlete endorsements at the FIFA 2022 World

Qatar World Cup 2022: Everything you need to know (but were afraid to ask)

Get Ready for the 2022 FIFA World Cup With New adidas Gear

World Cup: How has this tournament affected the 'brands' associated with it?

Major Brands Leave Activism on the Bench Before World Cup 2022

Celebrity endorsement and the French Football Team, by Paul Chaumont, Context Insights

Coca-Cola Inks Endorsement Deal with Fictional 'FIFA 18' Soccer Star - Front Office Sports

FIFA threat makes World Cup teams nix 'One Love' armbands

The 2022 World Cup's Highest-Paid Players

USWNT's poor World Cup was a wake-up call for the NWSL. Here's what the league must fix : r/NWSL

Brands Rev Up Campaigns and Athlete Endorsements Ahead of the World Cup - SponsorUnited

Women's World Cup Gets a Big Assist From Brands

Who is sponsoring the Qatar World Cup? Investment Monitor

TEGNA Advertise - Tips & Strategies for Sports Advertising & Marketing

FIFA World Cup in Qatar 2022—marketing guide for brands

Why brands and rights holders should be putting women athletes at the centre of their marketing plans - SportsPro