prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes

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Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

LVMH, Cartier And Prada Partner To Fight Counterfeits, Invite Other Luxury Brands To Join

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Prada Group, together with LVMH and Cartier, founds Aura Blockchain Consortium

LVMH, Prada, and Richemont Build a Blockchain

Louis Vuitton, Cartier, Prada push blockchain to curb fake goods

Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items

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