Eileen Gu's popularity in China makes her luxury fashion's dream

Winter Olympics 2022: Eileen Gu China represent, women's freeski Big Air result, gold medal, Peng Shuai, citizenship

Cold warrior: why Eileen Gu ditched Team USA to ski for China

Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in

Olympic Skier Eileen Gu Is China's Hottest Commodity

Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in

Eileen Gu: Sport and fashion aren't so different for the Chinese-American skier and model

Why is Eileen Gu competing for China and not the US at the 2022 Beijing Winter Olympics so controversial? Why do so many people love it and others despise it? - Quora

Eileen Gu's China Choice Proves Lucrative, For Now

Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.

Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.

A Perfect Match: Tiffany Ties the Knot with Eileen Gu

Outside sports, Eileen Gu is the hottest name in luxury