Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Luxury Fashion's Fascination With Korean Pop Culture
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars
Opinion: Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple …
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
Young people take revenge on the pandemic with luxury purchases
Luxury Fashion's Fascination With Korean Pop Culture