The Engagement Ring Story: How De Beers Created a Multi-Billion
Case Study – Diamond's Demise – Principles of Microeconomics
Diamonds Are Forever. What About Monopolies? - ECO-razon
De Beers Strategy Over The Years
BUSINESS STRATEGY OF 'DE BEERS
Diamond Monopolist Changes Century Old Strategy
De Beer Diamonds: Marketing Strategy - 1228 Words
Why De Beers Couldn't Sell Diamonds to Men
De Beers Diamonds Reflect a Changing Market - WSJ
The marketing strategy that made De Beers a monopoly.
Is De Beers still a monopoly?