A Diamond is Forever or is it?
De Beer's Diamond Advertising Campaign: A Research Paper – the blogger dropout
A Diamond is Forever or is it?
De Beers' diamond-studded success story - Chinadaily.com.cn
De Beers' Stephen Lussier on Diamonds, Dreams and the Economy of Desire – WWD
De Beers' diamond-studded success story - Business
De Beers New High Jewelry Collection Is a Tribute to Light
The Iconic a Diamond Is Forever Slogan - Clean Origin Blog
Inside De Beers's Hunt for Africa's Elusive Diamonds - WSJ
Spot the difference: why lab-grown diamonds pose a threat to big miners