Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
AURA – The Aura Blockchain Consortium
The blockchain playbook: From LVMH's Aura to Arianee
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
AURA – The Aura Blockchain Consortium
LVMH, Prada, Cartier Team On Aura Blockchain Consortium For Luxury Goods
AURA – The Aura Blockchain Consortium
AURA – The Aura Blockchain Consortium
Mercedes-Benz joins Aura Blockchain Consortium to Elevate its Digital Luxury Offering to the Next Level - Philippine Canadian Inquirer Nationwide Filipino Newspaper
Mercedes-Benz CEO Ola Kaellenius on the Vision EQS: A production version is coming
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
The blockchain playbook: From LVMH's Aura to Arianee