After the Kris Wu Scandal, Bulgari Diversifies Celebrity Endorsements

sex scandal

Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …

Chinese singer and actor Kris Wu or Wu Yifan attends the Bulgari SerpentiForm Exhibition in Chengdu city, southwest China's Sichuan province, 29 April Stock Photo - Alamy

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Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …

Chinese pop idols Kris Wu and Sammi Cheng among stars at Bulgari Hotel Shanghai's grand opening gala

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With So Many Scandals, Do Luxury Brands Still Love Chinese Celebrities?

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